“…That principle accounted for, among other things, the tendency of a man to spend more money on a sweater following his purchase of a suit than before: After being exposed to the price of the larger item, the price of the less expensive one appears smaller by comparison. In the same way, the larger-than-smaller-request procedure makes use of the contrast principle by making the smaller request look even smaller by comparison with the larger one. if I want you to lend me five dollars, I can make it seem like a smaller request by first asking me to lend you ten dollars. One of the beauties of this tactic is that by first requesting ten dollars and then retreating to five dollars, I will have simultaneously engaged the force of reciprocity rule and the contrast principle. Not only will my five-dollar request be viewed as a concession to be reciprocated, it will also look to you a smaller request than if I had just asked for it straightaway.”
Robert B. Cialdini, Influence, How and Why People Agree to Things
or as Metallica once said-Fight Fire With Fire…
Do unto others as they have done unto you
But what in the hell is this world coming to?
Blow the universe into nothingness
Nuclear warfare shall lay us to rest …